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The RCI Difference

Every RCI media training seminar offers the following elements - all included in our basic fee:

Before the Training:

• In-depth brainstorming with your internal communications team to clarify goals
• Extensive research and preparation -- done with the mind of an investigative reporter --  to dig out the toughest questions a reporter could ask

During the Training:

• Private, mock on-camera interviews and candid feedback for each participant
• Timed mock interviews for talk show segments - from O'Reilly to Leno
• Different techniques for different media - TV, radio, print, online
• Interactive environment including dialogue and role-playing
• Media message brainstorming and talking point development as needed
• Sample videos of interviews that work - and some that don't
• Customized power point presentation for quick and streamlined learning
• Insider tips and tricks from former reporters (CNN, NBC, CBS, Fox, local market  newspapers, radio) and corporate communications professionals
• Confidence-building techniques
• RCI's Ten Golden Rules for successful interviews

During the CEO-level Training - all of the above, plus:

• Dynamic, fast-paced presentation for executives too busy to waste time
• Boot-camp style interviews to prepare CEOs for the toughest situations

After the Training

• Take-home DVD or video for each participant of his/her mock interviews
• Customized take-home manual
• Written assessments of participants' style, body language, strengths and weaknesses in the interview setting, and recommendations moving forward